Nature's Path
Package Redesign

Nature's Path Japanese Package Design

This is a package design concept for Nature's Path granola cereal redesigned to be sold to the Japanese market. After a bit of research, I found that portion sizes and much smaller than here in the U.S. and storage space in Japanese homes is very limited, so shopping is done daily. As a result, I made the cereal package the size of one serving of cereal and also made sure the packaging was recyclable. I also worked with a Japanese exchange student to accurately translate ingredients and other information on the package.